Perception
NowReal-time narrative intelligence for Bitcoin and digital assets. Continuously analyzing 650+ curated sources to surface what matters.
perception.to →
Builder. Bitcoin. Buenos Aires → Internet.
Grew up in Argentina during economic collapse. That's how I ended up in Bitcoin. Worked at UMG during torrents' disruption of music. Spent four years as VP Marketing at Blockstream, working on Liquid Network, mining, satellite, and Blockstream App. Now building Perception, a narrative intelligence platform for Bitcoin and digital assets.
Quoted by Tyler Cowen and Javier Milei.
Real-time narrative intelligence for Bitcoin and digital assets. Continuously analyzing 650+ curated sources to surface what matters.
perception.to →4 years leading marketing for Bitcoin infrastructure: Liquid Network, mining, satellite, and Blockstream App.
blockstream.com →First growth hire. Grew company from 17 to 120 employees across three roles over nearly 5 years.
xeneta.com →GTM strategy for 3 companies valued at €1.3B entering the Norwegian market. Clients: Zalando, internetstores, synergist.io, QT.io, Xeneta, Cognite, Routific, BitBay, The Specialist Works, 3Xplor.
Digital network file synching and maintenance for TV shows. Clients: Rakett TV, Monster Entertainment, Strix Television.
Managed HP’s B2B purchasing portal: direct customer maintenance, new setups, UX and UI.
Worked at EMI during the torrents era. Witnessed firsthand how Pirate Bay and digital distribution disrupted the music industry.
Bitcoin Magazine
Bitcoin Magazine · Syndicated to Nasdaq & ZeroHedge
Bitcoin Magazine
Hacker Noon
Medium · Maturity Curve
Better Marketing
Cointelegraph
CCN
Bitcoin Magazine
BTC Times
CoinDesk
BitcoinEthereumNews
Peter McCormack
Stephan Livera
What is Money Show
Robert Breedlove
John Vallis
Jordan Walker
Bram Kanstein
Hope for Argentina
Blockstream
Alex Stanczyk
Lunaticoin
Spanish-language
I've lived through the same pattern three times: a system that seemed permanent collapses under its own information asymmetry. Argentina's currency in 2001. The music industry at Universal. Now: everything else.
The internet didn't just connect people. It killed the information scarcity that made institutions feel real. We're living in the gap between destroying old systems and building new ones.
The Chaos Gap
The space between old systems collapsing and new ones forming.
Glass Towers
Institutions became transparent and fragile at the same time.
Microprophets
Ten million people following ten million specialized authorities.
The Torrent Parallel
Music industry disruption as template for financial disruption.
Legitimacy Crossover
When a narrative shifts from "crypto people want this" to "here's why this might happen."
Argentine, remote worker, marketer, life-long unlearner. 10+ years in high-growth B2B SaaS, from strategic growth marketing to senior leadership to owning pipeline generation. Worked across Barcelona, Oslo, Berlin, and Vancouver. Now focused solely on Bitcoin.
BSc Economics, Management
& Innovation
Inland Norway University
2005 - 2009
English (native)
Spanish (native)
Norwegian (native)
French, German (basic)
Consumer Neuroscience, Copenhagen
Mises Institute Boot Camp
Financial Markets, Geneva
Produce value or perish.
Every Monday I break down what's actually happening in Bitcoin narratives, using data from 650+ sources. No hype, no shilling.
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