Current
FounderSep 2025 - Present
Real-time narrative intelligence for Bitcoin and digital assets. Continuously analyzing 650+ curated sources to surface what matters.
perception.to→Fernando Nikolic
Builder · Bitcoin · Buenos Aires → Internet
Grew up in Argentina during economic collapse. That's how I ended up in Bitcoin. Worked at UMG during torrents' disruption of music. Spent four years as VP Marketing at Blockstream, working on Liquid Network, mining, satellite, and Blockstream App. Now building Perception, a narrative intelligence platform for Bitcoin and digital assets.
Quoted by Tyler Cowen and Javier Milei.
Associated With
Experience
VP Marketing CommunicationsApr 2025 - Aug 2025
Director, Marketing & CommunicationsJul 2022 - Apr 2025
Marketing DirectorAug 2021 - Jun 2022Vancouver, Canada
4 years leading marketing for Bitcoin infrastructure: Liquid Network, mining, satellite, and Blockstream App.
blockstream.com→Director, Demand GenerationFeb 2020 - Mar 2021Vancouver, Canada
Performance Marketing LeadOct 2018 - Feb 2020Vancouver, Canada
Search Engine AnalystMay 2016 - Oct 2018Berlin, Germany
First growth hire. Grew company from 17 to 120 employees across three roles over nearly 5 years.
xeneta.com→Growth Consultant
Self-employedMar 2015 - Oct 2018Berlin, Germany
GTM strategy for 3 companies valued at €1.3B entering the Norwegian market. Clients: Zalando, internetstores, synergist.io, QT.io, Xeneta, Cognite, Routific, BitBay, The Specialist Works, 3Xplor.
Freelance
Digital Media ManagerFeb 2012 - Dec 2013Oslo, Norway
Digital network file synching and maintenance for TV shows. Clients: Rakett TV, Monster Entertainment, Strix Television.
B2B Portal ManagerJan 2010 - Feb 2013Barcelona, Spain
Managed HP’s B2B purchasing portal: direct customer maintenance, new setups, UX and UI.
hp.com→Junior Product ManagerAug 2008 - Dec 2009Oslo, Norway
Worked at EMI during the torrents era. Witnessed firsthand how Pirate Bay and digital distribution disrupted the music industry.
universalmusic.com→Writing
Bitcoin Is Not For Everyone
OpinionBitcoin Magazine
Left-Leaning Outlets Amplify Their Anti-Bitcoin Bias Following Trump’s Endorsement
DataBitcoin Magazine · Syndicated to Nasdaq & ZeroHedge
Mainstream Media Bias Is Bad, But Will Only Get Worse
MediaBitcoin Magazine
I Am Stupid Without Bitcoin
BitcoinHacker Noon
A Tale of Two Economies, Fuelled by Technology
EconomicsMedium · Maturity Curve
How to Set Up and Measure Your ABM Strategy
MarketingBetter Marketing
About the FT’s Bitcoin CoverageLinkedIn
MediaPress Coverage
Cointelegraph
CCN
Bitcoin Magazine
BTC Times
CoinDesk
BitcoinEthereumNews
Speaking
Podcast
What is Money Show
Host: Robert Breedlove
Podcast
Lunaticoin
Host: Spanish-language
Thesis
I've lived through the same pattern three times: a system that seemed permanent collapses under its own information asymmetry. Argentina's currency in 2001. The music industry at Universal. Now: everything else.
The internet didn't just connect people. It killed the information scarcity that made institutions feel real. We're living in the gap between destroying old systems and building new ones.
The Chaos Gap
The space between old systems collapsing and new ones forming.
Glass Towers
Institutions became transparent and fragile at the same time.
Microprophets
Ten million people following ten million specialized authorities.
The Torrent Parallel
Music industry disruption as template for financial disruption.
Legitimacy Crossover
When a narrative shifts from "crypto people want this" to "here's why this might happen."
Background
Argentine, remote worker, marketer, life-long unlearner. 10+ years in high-growth B2B SaaS, from strategic growth marketing to senior leadership to owning pipeline generation. Worked across Barcelona, Oslo, Berlin, and Vancouver. Now focused solely on Bitcoin.
Education
BSc Economics, Management
& Innovation
Inland Norway University
2005 - 2009
Languages
English (native)
Spanish (native)
Norwegian (native)
French, German (basic)
Certifications
Consumer Neuroscience
Mises Institute Boot Camp
Financial Markets, Geneva
Produce value or perish.
Weekly Intelligence Brief
Every Monday I break down what's actually happening in Bitcoin narratives, using data from 650+ sources. No hype, no shilling.
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