Work with me
I’ve spent more than ten years in marketing, the last four running it at Blockstream. Now I run Perception, which reads thousands of sources on Bitcoin and digital assets every day. I take on outside work where those two things help: positioning, research, talks and marketing leadership.
- Quoted by
- Tyler Cowen and Javier Milei
- Works in
- English, Spanish, Norwegian
01
Narrative & GTM advisory
Bitcoin and digital-asset companies with a launch, a raise or a new market coming up.
- Positioning and messaging your team can say out loud and the market will repeat
- A read on how media and the market talk about you today, from Perception data, and what to change
- A launch or go-to-market plan with the channels and the sequence
Monthly retainer or a fixed project. Calls with your team, written deliverables.
02
Custom Perception research
Funds, exchanges, treasury companies and comms teams that need to know what the market is saying and why.
- A commissioned report built on the thousands of sources Perception tracks
- How a narrative is moving, who is driving it, and how your coverage compares to competitors
- Written by me, with charts you can publish
One-off report or a quarterly read.
03
Speaking & moderation
Conferences, company offsites and investor events.
- Keynotes on Bitcoin narratives, media data, and what AI does to companies
- Panel moderation that keeps the conversation honest
- In English, Spanish or Norwegian
In person or remote.
Hosting a podcast instead? Here’s the guest kit.
04
Fractional CMO
Bitcoin companies that need senior marketing leadership before they can hire it full time.
- Marketing strategy, team, agencies and pipeline, run by me part time
- What I did at Blockstream and Xeneta, sized to your stage
- A hiring plan for the full-time lead when you’re ready
A set number of days a month, ongoing.
Track record
- Four years leading marketing at Blockstream: Liquid Network, mining, satellite and Blockstream App
- First growth hire at Xeneta, through growth from 17 to 120 employees
- Go-to-market for three companies valued at €1.3B entering the Norwegian market
- Perception data cited by CoinDesk and Cointelegraph
How it works
01
A 30-minute call
You tell me where you are and what’s not working. I tell you honestly whether I’m the right person.
02
A short proposal
Scope, timeline and price on one page.
03
We start
Most work begins with a Perception read of how the market talks about you today.
The fastest way to find out if this fits is a short call.
Book a call